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South by Southwest, digital and music in Texas

A meeting point at the largest music festival in the U.S., now a Mecca for digital music, South by Southwest, to find French artists and innovative companies.
From March 6 to 17, 2014, France was present at the South by South West Festival in Austin, Texas, with its artists and, for the first time, with a delegation of French professionals from the digital world.
Initially centered on music, this Festival has also become an independent cinema festival before adding, in 1995, a third chapter dedicated to the digital world, Interactive SouthWest. Defined by the press as a ‘‘worldwide meeting place for geeks’’, this digital festival attracts businessmen and visionaries of the Internet and digital world. The 2013 edition totaled 30,000 participants from 58 countries.

Sxsw Interactive: French delegation, Pavillon France and French Tech Club

This year, six French companies selected with the support of Cap Digital, a Greater Paris Competition Cluster, made up the French delegation led by the Cultural Services of the French Embassy: Ex Nihilo, Smallbang, Honkytonk, Lumento Films, Darjeeling and Moozar. A French Pavilion set up by UBIFRANCE, French agency for international corporate development presented 10 startups, the most innovative ones being Azendoo, Bobler, Djehouti, Evergig, Intuilab, Meludia, Openclassroom, Sounderbox, Whyd and Wiseband. A FrenchTech Club, a private venue, hosted, on March 9-11, concerts, showrooms, meetings, hackathons and other events to unite digital communities and create the best possible conditions for the development of business relations.
The aim of the French delegation was to affirm the presence of French companies and producers of digital cultural content at the time of the Festival. The Institut français worked hand in hand, for this event, with the Cultural Services of the French Embassy in the U.S., UBIFRANCE, on the initiative of Bonjour SXSW, Cap Digital and Invest in France Agency. This event falls within the scope of the Institut français’ digital cooperation project.

Six French musical bands

As for the musical agenda, six bands were on stage from March 11 to 16, 2014, with the support of the Institut français, namely Tinariwen, a Touareg blues band from Mali, Lo’jo, with its World Music, La Femme – to a hypnotic rock beat –, the Herman Düne folk duet, J.C. Satan and his garage rock, as well as LYS, winner of the first prize in the Internet Creation Festival of Romans in 2007, between pop rock and electro music.

The music festival is a major event to testify to French presence in the U.S., as assisted by the Institut français within the scope of its mission to broadcast New music in connection with the New York Export Office.



March 7
Discovery Park French Cultures, Houston
Concert: LYS and La Femme
March 8
Mangos, Houston
LYS concert
March 10, 2014 at 11 a.m.
Brunch with French Tech
March 11, 2014, starting at 7 p.m.
French Tech Party
Concert, with Heymoonshaker, Lys, Lo'Jo, La Femme and Superpoze
March 12
OilCan Harry’s, Austin
Heymonshaker concert
March 13
Hilton Hotel, Austin
LYS concert
March 14
The Lodge, Austin
Heymonshaker concert
March 15
B.D. Riley’s Irish Pub, Austin
Heymonshaker concert
Further information
Also on Twitter : @franceinnyc
  •   Lo'Jo, who will give a concert at the South by South West Festival of March 11-16, 2014 © S. Faisan  
  •   Benjamin Clementine, also to give a concert in Austin © Micky Clement  
  •   La Femme also part of the Festival