The #plusloin campaign encourages people to go further in their studies, their life experience, their dreams, their travels, and their career path, thanks to the French language. To show that French is a modern language of openness and professional opportunities at an international level, the 2nd stage in the campaign offers young people from all over the world, particularly 18 to 25-year-olds, tools composed of:
- a website available in six languages (English, Arabic, Chinese, Spanish, Portuguese, and Russian) to help find French classes all over the world;
- a telephone number accessible on WhatsApp, allowing young people to converse with a native French speaker living in their country;
- social media posts from the Institut français.
To inspire young people all over the world, #plusloin takes the example of celebrities and talents who all have the French language in common, like German footballer Julian Draxler, British singer Jane Birkin, Argentinian Michelin star chef Mauro Colagreco, Spanish choreographer Blanca Li… but also a host of young international influencers.
Organised by the Institut français and co-created by the cultural services of French embassies, Instituts français, and Alliances Françaises, the #plusloin campaign also aims to support and assist the resumption of institutions in the French cultural network abroad that have been heavily impacted by the COVID-19 pandemic, by creating a dynamic that encourages enrolment in language classes (including online and distance learning).
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