close-ups
Close up
French language
#plusloin​ avec le français - Saison 2 / Further with french - Season 2

#PLUSLOIN: the campaign promoting the French language is starting its 2nd stage!

Successfully launched on 21 September last year, the #plusloin campaign, intended to encourage French language learning all over the world, is entering its 2nd stage from 15 February 2021.

Updated on 22/03/2021

2 min

The #plusloin campaign encourages people to go further in their studies, their life experience, their dreams, their travels, and their career path, thanks to the French language. To show that French is a modern language of openness and professional opportunities at an international level, the 2nd stage in the campaign offers young people from all over the world, particularly 18 to 25-year-olds, tools composed of:

  • a website available in six languages (English, Arabic, Chinese, Spanish, Portuguese, and Russian) to help find French classes all over the world;
  • a telephone number accessible on WhatsApp, allowing young people to converse with a native French speaker living in their country;
  • social media posts from the Institut français.

To inspire young people all over the world, #plusloin takes the example of celebrities and talents who all have the French language in common, like German footballer Julian Draxler, British singer Jane Birkin, Argentinian Michelin star chef Mauro Colagreco, Spanish choreographer Blanca Li… but also a host of young international influencers.

Julian Draxler est allé #plusloin​ avec le français
Julian Draxler est allé #plusloin​ avec le français
Jane Birkin est allée #plusloin​ avec le français
Jane Birkin est allée #plusloin​ avec le français
The Institut français and the campaign

Organised by the Institut français and co-created by the cultural services of French embassies, Instituts français, and Alliances Françaises, the #plusloin campaign also aims to support and assist the resumption of institutions in the French cultural network abroad that have been heavily impacted by the COVID-19 pandemic, by creating a dynamic that encourages enrolment in language classes (including online and distance learning).

L'institut français, LAB