The missions of the Bureau of Linguistic and Educational Cooperation of the French Embassy in Germany are part of the "education and youth" roadmap resulting from various Franco-German ministerial councils and contribute to the implementation of the Aachen Treaty and the new strategies signed in Berlin on November 24, 2022. These strategies aim to increase the number of students learning the partner’s language, as agreed between the governments. The embassy’s strategic Education Plan for 2024-2027 will focus on renewing the image of French as a global and future-oriented language, attractive and innovative, offering international employability. The embassy contributes to the implementation of Germany's strategy for promoting the French language in collaboration with its institutional partners, supported by its network of French language cooperation officers. 

The Institut français in Germany supports the quality of French language education and its attractiveness through the digitalization of content and formats in all its educational cooperation projects, which reach approximately 350,000 learners annually, and through its dedicated teacher training programs. Regarding the mobility of future teachers and current educators, both in initial and ongoing training, which is a key factor in making the profession more attractive, the IFA supports this within the framework of cooperation between Länder and academic institutions, as well as between Inspé and Pedagogical Seminars. Additionally, the continued expansion of the integrated DELF school program, now covering 12 out of 16 Länder, is expected to achieve the dual objective of enhancing the language’s appeal through modernized teaching methods and aligning educational systems in the pursuit of building a European education space where the Franco-German partnership plays a leading role. 

The international survey on the perception of the French language, conducted by Ipsos in February 2024 at the initiative of the Institut français in Paris, confirmed the embassy’s dual approach. While 81% of respondents held a favorable opinion of France, only 22% considered mastering French to be useful abroad (compared to 56% who believed mastering any foreign language was useful abroad). Similarly, only 19% and 13% of respondents saw French as beneficial for studies and work, respectively. Paradoxically, though 80% and 89% had a positive image of the French language and culture, 59% of respondents viewed the language as elitist. Moreover, a vast majority found French difficult, both in writing (73%) and speaking (69%), while only a small portion considered it a key to academic success (44%) or a lever for professional success (47%). 

Two initiatives undertaken to enhance the attractiveness of the French language and renew its audience illustrate this dual commitment: 

• In preparation for the 2024 Paris Olympic and Paralympic Games, the video contest "Breakdance, on the Road to Paris 2024," supported by IF Paris, Büro II of the Plenipotentiary for Franco-German Cultural Affairs, and the OFAJ, and sponsored by Abdel Chouari (B-Boy Abd-L), a French breakdancer and four-time world champion, brought together many German students, whether they were French learners or not, around the themes of sport and Francophonie. Through a breaking battle and a beatbox performance in the UEFA Fan Zones at the foot of the Brandenburg Gate and the Reichstag, the general public and young people, in particular, were able to experience a renewed image of France. 
• As part of the 60th anniversary of the Élysée Treaty, young AbiBac students participated in the #Allemagnemonamour vs. #FrankreichMonAmour communication campaign. In an era where each country and culture is just a click away, why choose Germany? Why choose France? Young Germans and young French people were invited to tackle these questions and respond through video. This large-scale joint action with numerous Franco-German actors aimed to change the image of the partner's language and encourage other young people to learn it, because "speaking the language of the other is speaking to their heart!".