He has launched several companies, opened a restaurant and created a festival for digital culture : the versatile Afif Riahi has embarked on an extraordinary mediation project over the past two years, travelling through Tunisia to demonstrate its cultural wealth : No Logo.
Updated on 04/05/2022
Born in Paris in 1971, Afif Riahi studied IT and became a technician for three years before finally giving up on the idea of working in an office. He then embarked on entrepreneurship and set up an international transport company before opening a bar and restaurant on the banks of the Saint-Martin canal in Paris, where he liked to invite artists for the Fête de la Musique.
In 2003 Afif Riahi returned to Tunisia and created a production company, Afka Prod, then in 2007 the Echos Electrik association and the electronic music festival Le Fest.
In 2018 Afif Riahi launched a new mobile format, No Logo.
While Afif Riahi retains a taste for computers, digital technology and electronics thanks to his experiences, his cultural approach is profoundly spontaneous and transdisciplinary. His No Logo project is the perfect embodiment of this : every year since 2018, this « decentralised cultural cooperation action » has created a cultural space of about 260 square meters for a Tunisian city, in collaboration with the French collective La Bulle, which designs inflatable structures.
The team adapts to each city it travels to by contacting its associations, artists and students, and formulates a project inspired by the local culture – poetry, dance, music etc. – with workshops, shows and meetings with a programme that is never established in advance but thought out on site as research unfolds.
The objective ? To more effectively bring down the boundaries between audiences who are removed from culture and fitting artistic projects.
Since its creation, the No Logo project and its bubble –shaped spaces have moved across Tunisia – Gabes, Kef, Gafsa, Kairouan and then Bizerte.
2020 was supposed to be the year of their visit to France, to the Croix-Rouge district in Reims in partnership with La Comédie-Centre Dramatique National (the National Comedy and Drama Centre) in June - the event will no doubt be postponed until spring 2021 due to the health crisis linked to Coronavirus Covid-19.
In 2021, No Logo will also stop in Algeria with the support of the Lebanese branch of the Arab Fund for Arts and Culture, as part of a two-year project across the Maghreb to Morocco, before returning to Tunisia in 2022.
Afif Riahi creates the Echos Electrik association in Paris; in the same year, he initiates the Tunisian electronic music festival Le Fest, now known as E-FEST, a festival of digital cultures.
He establishes the Echos Electrik association in Tunisia.
The No Logo project is launched in Tunisia.
Tour of No Logo scheduled in Reims and Tunisia, in Ghomrassen, Gabes, Mehdia and Tunis.
The E-Fest Festival and the No Logo project were supported by the Institut français in partnership with the City of Paris for their development in Tunisia.
The Institut français partners with local authorities to develop international artistic exchanges.
Find out more about project assistance programmes in partnership with local authorities
Most popular within the same topic