Born in 1956 in Colmar, Serge Bloch developed his precision of movement at the side of his butcher father. « I draw today like he cuts », he says. After studying under Claude Lapointe at the Strasbourg School of Decorative Arts, he joined Bayard Presse and worked for the magazine Astrapi. Serge Bloch has also drawn for The Washington Post and The New York Times.

Author of several dozen children's books, he is the creator of Max et Lili, which has become a children’s literature classic. Inspired by his four-year-old son who is a Batman fan, in 2000 he created the series SamSam, adapted for television and cinema in 3D format. In 2020, Serge Bloch is designing the « Boîtes à rire » (« Laughing Boxes ») exhibition at Centquatre.

« Reality is so much more unlikely than fiction. It's not worth trying to invent things, just look around. » Serge Bloch is inspired by « life in all its forms » : an anecdote or discussions at a bistro become sources of inspiration for creating his characters. He takes particular care to create the look of his characters and their expression, which he builds with all kinds of small round objects.

Humour and reality are the two pillars of his work that can be found in Mr Chip, an augmented reality application presented during the « Boîtes à rire » exhibition at the Centquatre. Through animation, the scanned drawings reveal the quirks of Mr Chip and his cat through their daily lives.

His creations have been widely praised by critics and noticed by major brands such as Coca Cola and Hermès with whom he collaborates. He has received numerous awards throughout his career, including the Bernard Versele Prize and the Gold Medal from the Society of Illustratorsin 2005 and 2014.

His Grande Histoire d’un petit trait published in 2014 has been adapted in the form of a short film and an interactive application in which the user’s drawing becomes the driver of the narration. Both have been translated into seven languages : French, English, Spanish, Italian, German, Portuguese and Flemish.