ICC Immersion - Média principal

Project support

ICC Immersion

From 15 September 2022 to 5 January 2023
French professionals
Led by the Institut français and Business France, ICC Immersion is a programme for cultural entrepreneurs with an innovative project who seek to develop it internationally in a target market.
Applications are closed
Terms and conditions

Israël : call for applications open until 5 January 2023

Royaume-Uni : call for applications open until 5 January 2023 

ICC Immersion

ICC Immersion, international immersion programme for the cultural and creative industries

As part of France 2030, the government's investment plan for the France of tomorrow, ICC Immersion is being implemented in partnership with the Banque des Territoires (Caisse des Dépôts Group). The programme draws on the joint expertise of the Institut français, the diplomatic and cultural networks of the Ministry of Europe and Foreign Affairs, Business France and its offices abroad.

ICC Immersion aims to give participating companies in-depth understanding of the ecosystems of their target countries, providing assistance with defining their strategy in light of the challenges and constraints of local markets, and allowing them to benefit from networking and immersion in the target countries in order to promote business opportunities.

Companies will be put in contact with local innovation stakeholders, partners, financial backers and clients through tailored meetings and attendance at key events for the relevant industries.

4 destinations for 2022-2023

Four countries with major market opportunities for French CCIs have been selected as pilot locations for the launch of this programme in 2022: 

A presentation webinar was held for each country. The replay is available on the country pages. 

ICC Immersion - 4 pays

Eligibility and sectors of activity concerned

ICC Immersion is aimed at innovative French companies*, active in one or more sectors of the cultural and creative industries - audiovisual, cinema, video games, live performances, music, museums and heritage, visual arts, design, architecture, crafts, books and press, as well as the related sectors of fashion and communication for the creative part of their activity - with strong international potential and a development project for a target market.

Depending on the opportunities identified in the markets, sectors or themes are prioritised according to the programmes.

Each geographical branch of the programme will host a cohort of 10 to 20 companies. 

A jury composed of the Institut français, Business France, the cultural services of the embassies of the target countries and French and foreign personalities will be set up for each programme to select the best profiles. The innovative nature of the activity or project developed by the company and its relevance to the target market will be taken into account. The selection committee will also pay particular attention to the societal and environmental ambitions of the applicant companies.

*Company in the sense of European Union law, i.e. any entity that carries out an economic activity, whatever its legal status. This includes companies in the legal sense of the term, as well as associations and public establishments involved in an entrepreneurial approach and carrying out a commercial activity


ICC Immersion offers programmes adapted to each country, combining group and individual sessions, for optimal preparation and tailor-made support.

ICC-Immersion encourages an extended immersion for companies, covering 3 phases:

  1. A hybrid immersion based in Paris, lasting one month, which aims to give the selected companies an in-depth knowledge of the ecosystem of the country concerned, to assist them in the definition of their strategy with regard to the challenges and constraints of the local market, and to organise the networking that can lead to market opportunities.
  2. A collective immersion, as a group, on site, lasting one to two weeks, which aims to verify/reinforce the opportunities highlighted during phase 1, to identify and be identified by all the potential partners in their sector.
  3. A complementary individual immersion, made to measure, from several weeks to several months, depending on the needs and development opportunities identified. This third stage, which is optional, will be subject to a specific request from the company and selection by the jury at the end of stage 2. 

Services and cost of the programme

The ICC Immersion programme includes the following services: 

  • Individual mentoring and coaching
  • Market research and organisation of meeting programmes / group visits and individual meetings with potential foreign partners, financiers and clients
  • Interpretation costs for countries where the working language is not English
  • Transport and accommodation costs for on-site missions
  • Organisation of networking events 
  • Entry badges and stand rental at trade fairs and events
  • Promotion of the programme and the selected companies in France and in the target countries 

Financial support from the France 2030 plan will be allocated according to the turnover and size of the applicant company. It will be a minimum of 30%, and may amount to 70% of the cost of the programme per company for VSEs and SMEs. 

The amount of the remaining costs for the selected companies varies according to the geographical area concerned, the cost of the programme developed on site and the expenses related to the beneficiary's travel. Depending on the country, the average remaining cost per company for stages 1 and 2 will be between €3,000 and €5,000, including all programme-related expenses as well as travel and hotel accommodation. 

France 2030: placing France at the forefront of cultural and creative content production and immersive technologies

As we learned during the crisis, living better also means living in the imagination of the French humanism that constitutes us. The cultural and creative industries shape our imaginations - in particular those of our children -, filter our access to information, and impose representations and heroes. 

France, a country of literature, philosophy, theatre, cinema, music and video games, must continue to make its voice heard by promoting its cultural heritage and developing new content and experiences. Our partners are investing in these industries, which represent 640,000 jobs and 91 billion euros in turnover in France. Public intervention will make it possible to trigger investments and assist in the creation of industries, alongside the private sector. 

It is a question of investing in a very concrete way: in our studios, in new technologies offering immersive experiences, and in the training of professionals. The objective will also be to make our ecosystem of immersive technologies (video games, augmented reality, virtual reality, etc.) a world leader. 

Placing France once again at the forefront of the cultural and creative industries and content production is one of the key objectives of France 2030, an investment plan launched by the President of the Republic on 12 October 2021, to which 1 billion euros will be allocated in various fields. 

The ambition of France 2030 is to transform key sectors of our economy through technological and industrial innovation and to position France as a leader in the world of tomorrow, by investing in 10 key objectives based on three challenges: better production, better living and better understanding of our world. 


Operation supported by the French Government within the "Creating international immersion programmes" framework of France 2030 and operated by the Banque des Territoires - Groupe Caisse des Dépôts. 

Programme implemented by the Institut français and Business France.