The study is based on a global sample of 24,540 individuals, representative of local populations (aged 18 and older), with a minimum of 2,000 respondents per country. Building on the first six analyses (United States, Colombia, Morocco, Nigeria, Saudi Arabia, and Germany), additional studies were conducted in Poland, Lebanon, South Korea, Vietnam, China, and Uzbekistan.

The survey explored several key themes:

• Image of France: Tourism (56%) and culture (45%) are the most frequently mentioned aspects, with variations depending on the cultural and geographical influences of each region.
• Usefulness of the French language: While 31% consider mastering French essential abroad, this perception differs widely across national contexts.
• Perception of the French language: Largely positive, it is seen as beautiful and romantic by 83% and 80% of respondents, respectively. However, 65% and 53% find it elitist or difficult to learn.
• Barriers to learning: The difficulty of the language (53%) and the cost of lessons (29%) are cited as major obstacles.
• Awareness of French institutions: The Institut français and Alliance française remain key references, though their recognition varies significantly from one country to another.

An in-depth focus is available for each surveyed country, detailing the profiles of individuals most interested in learning French. 

The survey’s findings provide key insights for strengthening the network's policies to enhance the appeal of the French language. They offer a clearer understanding of how French and francophone education are perceived abroad, helping adapt and improve communication strategies to promote French learning. 

The report highlights generally favorable perceptions but reveals local contrasts: 

• In Colombia and Nigeria, the image of French is particularly positive (81%). 
• In Lebanon and Morocco, efforts are needed to overcome local challenges, such as the cost and difficulty of courses. 

The summary also underscores the cultural and economic motivations for learning French, including the enjoyment of learning (34%) and the desire to work in France (33%). Conversely, barriers such as limited access to francophone cultural content or inflexible course schedules are frequently cited (12%). 

From a sociological perspective, the study sheds light on an important trend: young people and those in lower socio-economic categories (CSP-) are among the most interested in learning French. Their enthusiasm is driven by opportunities for international mobility and improved professional prospects, particularly in countries like Nigeria and Morocco. 

For example: 

• In Nigeria, 54% of those under 35 and 36% of CSP- express a strong interest in learning French. 
• In Morocco, these figures are 50% and 33%, respectively. 

These data emphasize the strategic importance of targeting these groups in cultural and educational initiatives. 

To support the entire network in strengthening its strategy to enhance the appeal of the French language, the Institut français will provide tailored guidance and specific tools to deepen the understanding and analysis of target audiences. Additional surveys are planned for 2025 to expand the study to more countries. 

This initiative aligns with a long-term ambition: to establish mastery of the French language as a globally recognized asset.